CIAfeeds
Reach Hispanic Car Buyers Where They Actually Spend Time
Hispanic households are the fastest-growing car-buyer segment in the US. CIAfeeds runs bilingual Meta Catalog ads and WhatsApp conversations that match how they actually shop.
Start reaching Hispanic buyers →Bilingual by default
Your ads and WhatsApp templates run in both English and Spanish — no extra setup, no bad translations.
WhatsApp is how they buy
Over 70% of US Hispanic smartphone users use WhatsApp weekly. Meet them in the app they already trust.
Targeted Meta audiences
We configure Meta's Spanish-language and Hispanic cultural interest targeting so your budget reaches the right people.
How It Works
Feed your inventory in
Connect your existing dealer website URL. We extract vehicle data automatically.
We build bilingual catalog ads
CIAfeeds generates Meta Catalog entries in both English and Spanish, with price, photos, and availability.
Launch and chat in Spanish
Ads go live on Meta. When a Hispanic buyer taps, they land in a WhatsApp chat your team can answer in Spanish.
Dealerships using CIAfeeds' Hispanic marketing package report 2-3× higher WhatsApp engagement from Spanish-speaking shoppers.
Common questions
My team doesn't speak Spanish — can we still do this?
Yes. CIAfeeds' WhatsApp templates are pre-translated. You can also set up an AI-assisted first response so no lead goes cold while you find a Spanish-speaking team member.
What percentage of US car buyers are Hispanic?
Hispanic consumers account for roughly 20% of new vehicle purchases in the US (per Experian Automotive 2025 data) and the share grows every year.
Do I need separate Meta ad campaigns?
You can add Spanish audiences to your existing campaigns, or we recommend a dedicated bilingual campaign for cleaner reporting.
Is the Spanish natural or machine-translated?
We use US-Hispanic Spanish — the conversational style used in states like Texas, California, and Florida — not Castilian Spanish.
How is this different from just boosting a Spanish Facebook post?
Dynamic Catalog Ads show specific vehicles from your live inventory. Boosted posts show static content. The dynamic approach is far more relevant to buyers and usually 40-60% cheaper per lead.
Tap into the fastest-growing buyer segment
Your bilingual Meta + WhatsApp setup can be live within 48 hours.
Get started →